How to make your exhibition more interesting?

As a manufacturer deeply rooted in the exhibition and display industry for nearly 40 years, Lintel participates in trade shows worldwide every year. How can your booth stand out? We have summarized the 5 key things you should do:

1. Highlight brand or boost sales?

For exhibitors, the goal is always to highlight the brand while showcasing products and increasing sales. However, before the exhibition, you must clarify priorities based on your needs and set the overall framework.

For example, if your goal is sales growth, your booth must focus on products and services. Showcase products and functions and make them the visual focus. If brand awareness is the key goal, ensure the display reflects your brand image and tells your story, highlighting strong brand memory points.

Define the overall framework and goals of the exhibition and communicate them to the sales staff so that they can conduct targeted marketing to customers on-site. Without clear goals, design has no structure. Trying to achieve everything at once often leaves no clear impression and weak results. To stand out, you must define the purpose of this exhibition.

Lintel has extensive exhibition experience and can help suppliers and distributors with joint exhibition services in local markets. We understand the preferences of customers in different regions. For individual exhibitors, Lintel offers a complete design solution library. You can directly select a solution, with one-to-one sales support recommending the right booth. Our professional design team provides free design. You only need to share your exhibition goal, such as promoting new products, increasing brand awareness, or showing company strength. Lintel will recommend and filter suitable solutions and provide free design and 3D render previews.

2. How to maximize booth visibility?

When you arrive at the exhibition and set up your booth, you'll find that hundreds of companies are doing the same thing. Many small trade shows are crowded, with booths very close together. With thousands of visitors moving around, a booth without unique features is easy to miss. You must maximize exposure and visibility.

Lintel helps from 5 directions:

① LED lighting and RGB Frame

Lintel light box booths help you become a visual focus, especially at small trade shows with limited space. Most exhibitors still use tension fabric trade show booths, with simple shapes and no lighting. Lintel uses light box booths up to 17,700 LM to stand out easily. Modular, tool-free RGB LED frames allow color changes and dynamic effects. At large exhibitions, your booth will still be noticed at first glance.

② Unique booth shapes

Lintel light box booths use global patented tool-free modular assembly. They support custom shapes such as diamond, trapezoid, triangle, arc, and more. Booths can form arch gates and storage rooms. Custom sizes and graphics are supported. Multiple angle connectors allow free assembly into different booth forms, greatly improving uniqueness.

③ Unified product and retail system solutions

Lintel light box booths support multiple matching products, such as counters, ceilings, tube frame side display racks, and retail display systems. This unifies booth color and style while highlighting products alongside brand promotion.

④ Stand out with graphic design

Lintel Light Box Booths use SEG fabric graphics for branding. Lintel provides free design and printing services aligned with your brand. Customize your brand colors on SEG fabric graphics. With LED light box frame lighting, the booth shows bright, vivid, high-saturation visuals that catch attention instantly and make your booth memorable.

⑤ Use technology

Video delivers more information than images and encourages visitors to stop. Lintel light box booths support tool-free assembly of TV holders. You only need a high-definition TV to display the company, brand, and production advantage. Lintel can also design and print QR codes for social media videos and company websites on SEG fabric graphics, increasing interaction and brand exposure.

3. Provide valuable information

Booth design cannot satisfy everyone. Design alone is not enough to attract customers. We need to help clients quickly filter information at the exhibition. Booth design should highlight your unique advantages with clear and frequent visuals. This helps visitors identify value quickly and filters high-intent customers for your booth.

4. Enhance brand image

Building brand image requires trust. Trust comes not only from product quality but also from company vision and reputation. Many exhibitors now choose eco-friendly, reusable booths. This reduces costs and reflects strategic vision and brand credibility.

Lintel Light Box Booths offer anodized aluminum light box frames and high-temperature-resistant PVC frames with 100% recyclable fabric graphics. PVC frames and SEG fabric graphics are B1 fire-rated. Long-term use does not cause deformation. Based on customer feedback, one light box booth can be used for up to six years.

5. Infuse with emotional expression

Booth design has limits, but emotional connection always reaches customers. Booths should consider visitor needs, such as seating and meeting areas, frequent product demonstrations, and small gifts that reflect the brand, which leave a strong impression.

If you are preparing for an exhibition and are unsure how to design or choose the right booth, or if you are a booth design and construction company, you will need to choose a cost-effective booth solution to save on labor costs. Contact Lintel at [email protected]. We will provide catalogs, price lists, and one-to-one professional service.