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Have you ever been to a large event where companies showcase their products? Well, these types of fun events are known as trade shows. At these shows, companies rent small spaces, called booths. A pop-up booth is a type of booth that can be quickly erected and dismantled.
Not all pop-up booths look the same. Some are very basic, with no more than a table and chairs. The rest of the booths are much more exciting, they have things like TV screens and colourful lights. They can make their booth look exactly as it needs to, to catch the eye of passers-by.
These booths are constructed from light poles that connect together like a puzzle. When you create an enormous standing poster board! On the booth itself companies are allowed to put colorful pictures and words and explain to people about their products. Their signs go up and down in a breeze, with specialized stickers or magnets.
These booths show people what companies sell. To get more people to talk about their products, and how awesome they are, of course. The pop-up booths are so cool because they are:
If a company wants to promote a large number of people with its product, they can take their pop-up booth to various events. It's as if you could take your own personal corner shop around with you! Some companies use these booths for:
Pop-up booths are like magic! They pack up small, almost like a suitcase, then pop up quickly to look big and exciting at an event. Within minutes, a brand can have a full display to fascinate the audience.